An emerging trend over the last few years, podcasting is fast becoming the marketing tool to help educate, enlighten and engage your audience. The benefits of creating a podcast series for your business are many, so I’ve taken a look at four great reasons you should consider buying a microphone and breaking out the vocal exercises.
Interactivity and engagement
Starting a conversation is one of the main aims of any great content marketing strategy. The professional but relaxed communication of a podcast invites conversation and helps boost engagement within your existing customer base, as well as helping you extend your reach with every new episode you release. The interactive nature of podcasts is a big part of their success, allowing you a platform to engage directly with clients or customers.
Whether you’re answering questions or chatting with interesting guests, there is a huge scope for conversation!
Enhancing your profile and industry influence
Intertwined with the first point, podcasts are also a great way to enhance your public profile as a business and put the people behind your brand on show. As the age old saying goes, people buy from people. So, don’t be afraid to put yourself out there. Becoming a person of influence within your industry allows you to build partnerships with other businesses and grow your client base as more people learn about what you do. As you connect with others in your industry, your target audience and brand new listeners, you’ll soon see your podcast grow.
Repurpose great value content
Using your shiny new podcast as part of your wider marketing strategy is a great way to get more mileage from your work. You can clip up, cut up, add imagery and repurpose every little nugget of information from your podcasts and use them across all of your social platforms!
Not only is this consistent advertising for your podcast, but also your business more generally. Creating exciting content can be hard, but having a talking point which immediately grabs the attention of the listener is a fantastic way to gain people’s attention as they’re scrolling through social media.
Top up your sales funnel
Engaging with new people quickly opens you up to new opportunities for sales. Podcasts can be a great entry point for potential new customers and help bring them up to speed with your company. The better impression you make, the more likely they are to recommend you or convert to a customer themselves!
If starting a podcast is on your to do list, I can help with practical tips and technical advice. My new six week guided learning course – ‘Six Weeks to Podcast Power’ – gets you off to a strong start so you can see the power of podcasting for your business and start raising your brand profile. For more information or to book, follow this link.
